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Decent Goodfellow Architects is a London based architectural practice with an innate pursuit for well-crafted buildings which sensitively respond to context, building tectonics, sustainability and client requirements. Instead of an overarching style, we allow projects to evolve uniquely forming contemporary yet contextual architecture.


James and Martin have worked together since 2006 at Dixon Jones and Dow Jones Architects on all stages of the design process. They have collaborated on a wide range of domestic, educational, cultural and historical projects.



Martin Goodfellow


BA/BSc (Hons) BA Dip Arch RIBA


Martin followed an unconventional and enriching path into architecture. After graduating in Science he spent 10 years as a musician and making buildings. He then followed a traditional route of architectural education at the University of Greenwich under tutors Fred Scott and Jonathan Tuckey before completing his studies at London Metropolitan University with Florian Beigel, Philip Christou, Patrick Lynch and Alun Jones. 


From 2006, Martin worked for Dixon Jones on a wide range of mixed-use, cultural and residential projects, most notably the award-winning Executive Business Centre for Oxford University, New Marlborough Primary School Kensington, and Chelsea Barracks masterplan. In 2013 he joined Dow Jones Architects where he became an Associate. He was senior Project Architect for the Maggie’s Centre Cardiff and award-winning re-development of the Grade I listed crypt at Christ Church Spitalfields in central London. He has a wealth of experience working with complex client and stakeholder groups and overseeing detailed design and delivery of projects. Martin is also a visiting critic and unit tutor at Nottingham Trent University.



James Decent



BArch (Hons) Dip Arch ARB


James’ route into architecture stems from an artistic background.  While pursuing a career as a painter he studied Architecture at Nottingham Trent University. He completed his education at London Metropolitan University under tutors Stephen Taylor, Pepijn Nolet, Florian Beigel and Philip Christou. 


In 2010, James joined Dixon Jones and worked on a number of successful competitions including the Chelsea Barracks masterplan and Soil Association Headquarters.  In 2014 he joined Dow Jones Architects working on a wide range of projects including the award-winning crypt at Christ Church Spitalfields, Science Museum Lecture Theatre and the Garden Museum in central London. He was lead architect achieving planning permission for the new extension and restoration of St Mary Magdalene Grade I listed Church in Paddington. James is also a unit tutor and lecturer at Nottingham Trent University.


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